Media Analysis

ORAU Performs Media Analysis to Identify Trends and Perceptions Regarding Emerging Health Issues

When an emerging health issue suddenly becomes a central media focus, it can be difficult to keep up with the constant delivery of news published in print, over the air, and on the Internet.

And with blogs and online resources taking a larger role in today's media marketplace, you need to be able to efficiently monitor the latest trends and the effectiveness of your efforts to disseminate information regarding emerging or priority health issues.

Through comprehensive media analysis, Oak Ridge Associated Universities (ORAU) has the tools to uncover media interest and the public’s perceptions of an issue, evaluate the effectiveness of your media efforts, and then benchmark for success.

Our approach includes analyzing news reports combined with media data, such as circulation, readership, number of viewers and listeners, frequency of publication, and quotes from subject matter experts.

We also employ tools, such as Auto-INFORM, that enable the monitoring of blogs, e-mail, and other Web content. Data are gathered using a custom application and delivered through a number of electronic options that best suit our clients’ individual needs.